Reading6-1

Reading6-1 - Reading 6-1 The Design and Paul W. Beamish...

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11/11/09 Reading 6-1 The Design and Paul W. Beamish Wei-Hsiang Lee MGMT 6543 Mar 30, 2009 11
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11/11/09 Article Summary International joint venture – a company that is owned by two or more firms of different nationality Equity joint venture – the alliance from usually requiring the greatest level of interaction, cooperation, and investment Virtually all MNEs are using international joint ventures as a key element of their corporate strategies 22
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11/11/09 ASAP (Association of Strategic Alliance Professionals) ASAP supports the professional development of alliance managers and executives – to advance the state-of-the-art of alliance formation and management – to provide a forum for sharing alliance best practices, resources and opportunities to help companies improve their alliance management capabilities 33
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11/11/09 Motives for International Joint To strengthen the existing business To bring foreign products to local markets To take existing products to foreign markets To diversify into a new business (See Exhibit 1 in pg.628) 44
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11/11/09 Strengthening the Existing Business Achieving Economies of Scale: – Raw Material and Component Supply – Research and Development – Marketing and Distribution – Divisional Mergers 55
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This note was uploaded on 11/11/2009 for the course MBA 6543-01 taught by Professor Howard during the Spring '09 term at OKCU.

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Reading6-1 - Reading 6-1 The Design and Paul W. Beamish...

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