Coke - Jonathan Gold Professor Gmelch 9/12/06 Capturing...

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Jonathan Gold 9/12/06 Professor Gmelch Capturing American Culture Coca-Cola has been an intricate part of American culture for over a century. Coca-Cola, often referred to as “Coke”, is the world's most popular soft drink. This product’s logo is loaded with sentimental values, as this is an image many people have taken to heart. The Coke image is displayed on all sorts of memorabilia, such as T-shirts, hats, and collectibles. This extremely recognizable brand is one of Coca-Cola’s greatest strengths. Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well throughout 90% of the world today. When a person sees the Coca-Cola symbol they are not only tide into the drink itself, but also the legacy it holds. It is but the reality of one mans dream. The Coca-Cola Company started out as an insignificant one-man business, and over the last one hundred years it has grown into one of the largest companies in the world. All Americans have a dream of success and thru these American values of
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Coke - Jonathan Gold Professor Gmelch 9/12/06 Capturing...

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