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QUES - KEY PIECES OF INFORMATION There are many factors...

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KEY PIECES OF INFORMATION There are many factors that tells about companies performance over a certain peroid of time. The main characteristics of Krispy Kreme Doughnut Inc. that we are going to talk about are its financial health, performance and mangement decision making. The Krispy Kreme’s total equity has been decreasing over past 3 years. That shows companies financial heath is not good because equity is the main source of capital for any business to run. And the decrease in it can effect a company’s scale of operations or its growth prospects. The companies performance can only be measured by knowing the achievement of its goals i.e. Net Income. This company’s net income has been always been negative from the past 3 years which shows that they have not been performing well. But one interesting factor is that there loses has been dramatically minimized. Net loss in 2008 was 67.1 million US dollars which decreased to 4.1 million US dollars in 2009 which despite being in loss they
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