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c1t2&f3,4 - Month Jun Jul Aug Sep Oct Nov Dec Jan...

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Month SI After SI Adj Jun 0 0.80 1.00 1.00 1.00 0.00 0.00 0.00 0.00 Jul 1500 0.80 1.00 1.00 1.00 1200.00 1200.00 1200.00 1200.00 Aug 1200 1.15 1.00 1.00 1.05 1380.00 1380.00 1380.00 1449.00 Sep 1170 1.10 1.00 1.00 1.05 1287.00 1287.00 1287.00 1351.35 Oct 1140 0.90 1.15 1.00 1.00 1026.00 1179.90 1179.90 1179.90 Nov 1110 1.10 1.10 1.10 1.00 1221.00 1343.10 1477.41 1477.41 Dec 1080 1.30 1.05 1.10 1.00 1404.00 1474.20 1621.62 1621.62 Jan 1050 0.65 1.00 1.00 1.00 682.50 682.50 682.50 682.50 Feb 1020 0.70 1.00 1.00 1.00 714.00 714.00 714.00 714.00 Mar 990 1.05 1.00 1.00 1.00 1039.50 1039.50 1039.50 1039.50 Apr 960 0.85 1.00 1.00 1.00 816.00 816.00 816.00 816.00 May 930 0.80 1.00 1.00 1.00 744.00 744.00 744.00 744.00 Jun 900 0.80 1.00 1.00 1.00 720.00 720.00 720.00 720.00 Jul 795 0.80 1.10 1.00 1.00 636.00 699.60 699.60 699.60 Aug 690 1.15 1.05 1.00 1.04 793.50 833.18 833.18 866.50 Sep 585 1.10 1.00 1.00 1.04 643.50 643.50 643.50 669.24 Oct 480 0.90 1.00 1.00 1.00 432.00 432.00 432.00 432.00 Nov 375 1.10 1.00 1.05 1.00 412.50 412.50 433.13 433.13 Dec 270 1.30 1.00 1.05 1.00 351.00 351.00 368.55 368.55 Jan 165 0.65 1.00 1.00 1.00 107.25 107.25 107.25 107.25 Feb 0 0.70 1.00 1.00 1.00 0 0 0 0 Table 1 - 2. Modified Product Life Cycle (PLC) for Short Lived Product. Figure 1-3. A typical PLC for a short lived product. Baseline PLC Sales Price Cut (P) Holiday Promotion (H) School Promotion (S) After SI & P Adj After SI, P, &H Adj After SI, P, H & S Adj Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 0 200 400 600 800 1000 1200 1400 1600 Baseline PLC Sales
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Figure 1 - n. Graphic Illustartion of Modified Product Life Cycle for a Short Lived Product.
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Month SI After SI Adj Jun 0 0.80 1.00 1.00 1.00 0.00 0.00 0.00 0.00 Jul 1500 0.80 1.00 1.00 1.00 1200.00 1200.00 1200.00 1200.00 Aug 1200 1.15 1.00 1.00 1.05 1380.00 1380.00 1380.00
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