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Practice Prelim 1

Practice Prelim 1 - AEM240 Fall2008...

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AEM 240                           Fall 2008 Marketing                                                                                         Prof. McLaughlin Form 4 SECTION I:  Multiple Choice (33 questions, 80 points)   1. Efforts by manufacturers to reduce waste by decreasing the amount of packaging they use are  termed  a. Green marketing  b. The green initiative c. Recycling  d. Pre-recycling  e.   Precycling   2.  Coupons and sales are frequently used marketing tactics in which form of competition?  a. Pure competition b. Cross-market competition  c. Oligopoly d. Monopolistic competition e.   Monopoly 3.  These two prominent personal moral philosophies have a direct bearing on marketing          practice:  a. Existentialism and pragmatism  b. Pragmatism and idealism c. Moral idealism and utilitarianism  d. Social responsibility and personal ethics e.   Moral behaviorism and secular ethics  4.  Stakeholder responsibility is the 
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AEM 240                                                                                Fall 2008 Marketing                  Prof. McLaughlin                  environmentally beneficial endeavor 5.   Putting a dollar value on what a satisfied, loyal, repeat customer spends on a firm's products  during a year or a lifetime reveals that    6.  Applying the strategy used by David Windorski at 3M to other organizations would suggest        that these firms should: a. Find a winning strategy and stick with it  b. Search continuously to discover customers' needs  c. Change strategies every ten years to avoid getting complacent.
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  • '07
  • e.   Professor McLaughlin, Marketing                                                                                         Prof. McLaughlin

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