Syllabus - AEM 2400 Fall 2009 MARKETING CourseInformation...

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AEM 2400 Fall 2009 MARKETING Course Information Instructor: Edward W. McLaughlin     Office:  111 Warren Hall [email protected]         Phone:  255-3169 Course  Administrator: RuthAnn Heath Office:  103 Warren Hall [email protected] Phone:   254-1281 TAs: Jack Dudley Office:   47 Warren Hall Jamie Goldstein Hours:   TBA Kristen Kraszewski Kaye Kirschner Gregory Kallman Austin Heiman Katherine Tretter Melissa Schwartz Michael Rodriquez Questions: If you have questions on course logistics, exam rooms scheduling, Viewpoint/exam grading or marketing research opportunities, please see or e-mail Michael Rodriquez or Kristin Kraszewski, the Administrative TAs. Instructor Office Hours:  Meetings need not be limited to a specific time – drop  in and/or make an appointment. Course Web Site: http://blackboard.cornell.edu
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AEM 2400 Fall 2009 Lecture:   M, W, F 10:10am to 11:00am        David Call Auditorium, Kennedy Hall Course Materials Required Text:  Selected chapters from:   Selected Chapters from Marketing ( 9 th   Edition )          Kerin,  McGraw-Hill/Irwin All course materials, references, and past exams are posted on the course web  site. Course Approach Students from many departments and colleges are taking this course.  Thus, to meet the  needs of different student customers, this course will be broad and varied.  We will cover  many topics, concentrating on the fundamentals of marketing.  The principles and  concepts from this course will apply equally well to marketing of goods and services in  all sectors of the economy. Together, we will explore: How customers behave and, in particular, what motivates their purchasing  decisions. The components of an organization’s strategic marketing program including how  to plan, price, promote, and distribute goods, services, ideas, people, and places.
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AEM 2400 Fall 2009 Marketing’s relationship to other departments within the firm and to factors  outside the organization, such as the economy, competition, suppliers, and  political-legal groups. The application of marketing principles to “for-profit” companies and to “not for  profit” businesses. Specific Learning Goals After completing this course, students should be able to: Explain the basic linkages between economics and marketing and become  critical consumers of business information; Enumerate and define all basic terms and concepts in the contemporary  marketing lexicon; Identify contemporary, primary, and secondary sources of data critical to solving  marketing problems; Attain fundamental analytical thinking and functional competency as relating to  marketing problems in consumer product industries;
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