30.docx - Q15 \u2018Consumer Reports\u2019 publishes the results of a study on shampoos that provides strong evidence that all shampoos are basically the same

30.docx - Q15 u2018Consumer Reportsu2019 publishes the...

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Q15: ‘Consumer Reports’ publishes the results of a study on shampoos that provides strong evidence that all shampoos are basically the same as far as the ability of cleaning the hair and scalp is concerned. After reading the report, what actions might you take if you are a high price shampoo marketer? (1.5 points, word limit: 250 words) Being a high price shampoo marketer, I will need to differentiate my product to justify the high price. Now, the report has highlighted that all the shampoos have same cleaning ability, so I cannot use cleaning ability of my shampoo as a marketed feature. Hence, I would duel on other popular user expectations from my target market. For example, I would market that my shampoo is made of only natural ingredients, it is chemical
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