chapter 1 - Chapter 1 Mike Solomich 1 Apples success...

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Chapter 1 Mike Solomich 1. Apple’s success depends heavily on information about its customers, suppliers, markets, and operations for each of these product lines. Apple must be able to predict iPod accessory and iTunes sales within the next year. Estimating too many buyers will lead Apple to produce an excess of inventory; estimating too few buyers will potentially mean lost sales due to lack of product. 2. The links between the information employees at an Apple store require are pretty close to the same at the corporate headquarters because they both have to estimate
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