Chapter 2and 3 Mike Solomich 1. Apple can use environmental scanning to gain business intelligence because it is the acquisition and analysis of events and trends in the environment external to an organization. Information technology has the opportunity to play an important role in environmental scanning. 2. Buyer power in the Five Forces is high when buyers have many choices of whom to buy from and low when their choices are few. Apple reduces the buyer power by making it more attractive for customers to buy from them over their competition. Supplier power in the Five Forces Model is high when buyers have few choices of whom to buy from and low when their choices are many. Apple would be at the top of the supply chain because they are producing one of the most popular products out there. 3. Apple is using a little of each of the three generic strategies because they are producing many different products that the customer can buy. They have a product that maybe a little more cost-effective or they may have product that is
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This note was uploaded on 11/15/2009 for the course ENG 401 taught by Professor Mess during the Spring '09 term at Northwood University, Michigan Campus.