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case2_05 - Gulf Coast Fisheries Inc Capital Budgeting with...

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Gulf Coast Fisheries Inc. Capital Budgeting with Staged Entry By Jaana Grüter, Verena Kaes, Max Pescher
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Agenda Agenda Gulf Coast Fisheries Inc. Catfish Project Basics Cash Flows Decision Tree Probability Change Wrap Up: David vs. Goliath Sensitivity Analysis Conclusion Discussion Questions
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Gulf Coast Fisheries Inc. Gulf Coast Fisheries Inc. leading seafood harvester and processor Atlantic Ocean and Gulf of Mexico increasing low-cost competition, government regulations, overharvesting decreasing profits re-think strategic plan
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The Catfish Project – basics (1) The Catfish Project – basics (1) increasing demand for catfish capitalize on good reputation of GCF two alternatives: build large plant build small plant and expand in 1999
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The Catfish Project – basics (2) The Catfish Project – basics (2) Large Plant Small Plant land required 50 acre 50 acre capacity expansion in 1999 22,000 tons no expansion 9,000 tons 21,000 tons operating life
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