MEM 435, Lec 2, Concept development process Summary of Ulrich and Eppinger, Product Design and Development Product development stages I. Planning / Mission Statement II. Concept Development V. Production III. System and Detail Design IV.Testing and Refinement II. Concept development – a structured process that results in a system concept to be developed A. Identify stakeholders B. Identify stakeholder needs C. Establish target specifications D. Generate concepts E. Select concept A. Identify stakeholders B. Identify stakeholder needs Objective : Create a prioritized list of the “needs” or “functions” that the product should fulfill; in the language of the customer. What the product should fulfill/satisfy, not how it should do it. 1. Gather raw data from customers– interviews, observing product in use 2. Interpret statements in terms of needs, functionality 3. Organize into groups – primary, secondary, tertiary (?) characteristics 4. Establish relative importance of
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Product Design and Development Product development, ii. concept development, E. Select concept, B. Identify stakeholder, A. Identify stakeholders