Exam 2 - ADMG385 Exam3 TextChapters6,7,8,&AppendixA

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ADMG 385 Exam 3   The exam will consist of 50 multiple-choice items. It covers material presented in class  and in the textbook, Chapters 6 – 8 and Appendix A (Letter and Memo format).  To  prepare for the exam, study the list below.  1. What type of left and right margins should letters and memos use? (e.g., justified,  ragged, full justified) 2. Describe “open punctuation” as it is used in business letter formats. 3. For good- or neutral-news messages, you which channels are appropriate? (e.g.,  email, memo, face-to-face, letter) 4. What is the main difference in content between memos and letters? 5. On what should the organization of a business letter be based? 6. What are the steps involved in the direct sequence approach for good-news  messages? 7. When sending an appreciation letter, why is it also recommended that a copy be sent  to the receiver’s supervisor? 8. When writing a routine claim message, what advice is recommended? 9. What wording should be avoided when you have decided to comply with a  customer’s request for a refund? 10. How does the sequence for persuasive requests differ from routine requests?
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This note was uploaded on 11/21/2009 for the course ADMG 385 taught by Professor Bartell during the Spring '09 term at Nashville State Community College.

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Exam 2 - ADMG385 Exam3 TextChapters6,7,8,&AppendixA

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