Locational Analysis of Boston Pizza

Locational Analysis of Boston Pizza - >Location Analysis...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
>Location Analysis of a Franchise Resturaunt > >Kristoffer Eyvindson <peter@the.link.ca> >University of Saskatchewan >Geography 319.3 > >Problem Statement: > Boston Pizza International Inc. is a Canadian owned and operated >restaurant. It has many facilities in Canada and has opened facilities in >the United States and in Southeast Asia. Boston Pizza is penetrating >further into the Canadian market and is opening at a new location on 8th >Street in Saskatoon. The chosen location has been the home of many previous >restaurant failures. It seems odd that any restaurant would want to open in >a location which has proven to be unsuccessful. What characteristics does >Boston Pizza have that other restaurants don't have that may allow this >location to be successful? This new location will be the second Boston >Pizza franchise in Saskatoon, complimenting the facility operating on 50th >Street. Will the market areas of these two restaurants overlap? > >* * * * * > The early beginnings of this restaurant occurred in Edmonton, >Alberta. In 1963 the first Boston Pizza and Spaghetti House opened. The >name of the restaurant is seemingly odd because Boston is the name of a city >in the United States, and has nothing to do with a pizza restaurant located >in Edmonton. Ron Coyle, the original owner, named the restaurant 'Boston' >because the Boston Bruins NHL hockey team was the favorite of the Edmonton >area in the 1960's and he wanted his business to use sports as a promotion. >Another reason, which may have been more of a coincidence, was that his >accountant's surname was Boston ("only way", 37). > Boston Pizza and Spaghetti House became a popular restaurant and in 1968 it >began to operate as a franchise. In mid-1968, Jim Treliving, a former drum >major for the RCMP, and his friend Don Spence bought the franchising rights >for British Columbia with the exception of Vancouver. They opened their >first unit in Penticton, British Columbia, and in the first year of >operation the pizza restaurant grossed $52,000 and the nightclub which was >co-located with the restaurant grossed $80,000 (Cameron, 16). > Meanwhile, franchise units opened in Edmonton, Winnipeg and Vancouver. As >the pizza chain grew, Treliving and George Melville (who had become involved >with Treliving's restaurants as a financial planner) became involved in real >estate ventures in Hawaii and the Okanagon Valley and also in oil >investments in British Columbia (Cameron, 16). In 1983, these two men >purchased Boston Pizza Spaghetti House from the original owner Ron Coyle for >$3 million. This money was raised from private lenders ("recipe is simple", >16). During that same year, the headquarters of Boston Pizza was moved from >Edmonton, Alberta to Richmond, British Columbia where it is found today. > In the past decade, #1601 8th Street East has not been a very successful
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/19/2009 for the course ENG 102 taught by Professor Wilis during the Fall '08 term at Academy of Art University.

Page1 / 5

Locational Analysis of Boston Pizza - &gt;Location Analysis...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online