Chap011 - Chapter 11 - Small Business Location: Place and...

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Chapter 11 - Small Business Location: Place and Layout Selection Chapter 11 Small Business Location: Place and Layout Selection True / False Questions 1. (p. 340) Usually the first technique an entrepreneur uses to get customers is word-of-mouth. TRUE Difficulty: Easy 2. (p. 341) Door-to-door sales do offer the flexibility of having your product available around the clock and at convenient locations. FALSE Difficulty: Medium 3. (p. 342) The current rate for a direct mail address list is about $500 per thousand names. FALSE Difficulty: Hard 4. (p. 344) Magazines are very appropriate places for direct response advertising for business-to- business selling. TRUE Difficulty: Medium 5. (p. 346) Small businesses need a Web site only if they use it for actual sales. FALSE Difficulty: Easy 11-1
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Chapter 11 - Small Business Location: Place and Layout Selection 6. (p. 347) A form of paid advertising that gets your company's Web site at the top of the search list is called sponsored link. TRUE Difficulty: Medium 7. (p. 348) eBay is not only a consignment store, but also a megamall of e-malls. TRUE Difficulty: Medium 8. (p. 351) A company that will warehouse your products and fill your customer's orders for you is called a multi-channel firm. FALSE Difficulty: Medium 9. (p. 351) A middleman business which buys and sells to other businesses rather than consumers is called a retailer. FALSE Difficulty: Easy 10. (p. 352) Unfortunately for the entrepreneurs, many distributors and wholesalers are not interested in taking on a start-up product. TRUE Difficulty: Medium 11-2
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Chapter 11 - Small Business Location: Place and Layout Selection 11. (p. 353) 96 percent of all exporters in 2000 according to the U.S. Department of Commerce were small businesses. TRUE Difficulty: Hard 12. (p. 354) Direct exporting refers to selling directly to foreign countries using middlemen such as agents and export trading companies and not selling to the domestic consumers. FALSE Difficulty: Medium 13. (p. 354) The advantage of the United Nation having 191 member countries is that a new exporter can and should market their product since they are very similar in cultural, political and economic environments. FALSE Difficulty: Medium 14. (p. 356) In exporting, the easiest payment procedure is to require up-front cash payment prior to shipment. TRUE Difficulty: Easy 15. (p. 356) For payments procedures in exporting, typical methods include letters of credit or documentary drafts. TRUE Difficulty: Medium 11-3
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Chapter 11 - Small Business Location: Place and Layout Selection 16. (p. 357) One of the major mistakes commonly made by U.S. business people is being too sensitive to cultural differences. FALSE Difficulty: Hard 17. (p. 358) There are three typical locations for services: at the client's location, at the mutually accessible location and at your firm's location. TRUE
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Chap011 - Chapter 11 - Small Business Location: Place and...

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