.. http://blog.futurelab.net/2007/01/the_7_secrets_of_a_good_market.html 1 of 1 2/9/2009 9:52 PM The 7 Secrets of a Good Marketing Budget by: Alain Thys By now you should be close to having all of your top-line budgets approved and be heavily into the detail of spending the marketing funds you've just been entrusted with. Yet before you rush off to fill the pockets of agency wizards and media-moguls, I'd like to stir things up a bit. For this post, I have come up with 7 budget recommendations against which to benchmark your decisions. While the exact % split is indicative, I'd be interested in how many of you agree this is the way to go (and if you don't want to comment publicly, feel free to drop me a mail ). Here we go :-) Spend 10% on aligning the people in your organisation to your strategy Even though you think you have explained it, most employees around you are oblivious to the brand strategy you have developed. At the same time, they are expected to deliver on the promises you make in your marketing initiatives. As marketer it is your job to ensure they are capable of doing so. This means you need to get involved in employee
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