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Unformatted text preview: operations. Toyota has reached global success by its brand recognition and customer loyalty across the countries. Toyota’s management philosophy known as “The Toyota Way” (c-253) is the set of rules and attitudes that guided and helped Toyota successfully penetrated global markets and established their world-wide presence in the market. 4. Identify and describe (5) reasons the TME chose a joint venture with PSA to enter the European minicar segment. 1. The reason for the TME to chose a joint venture with PSA was to produce a minicar with 93 percent common parts between the Toyota, Peugeot and Clitroen cars (C-248). 2. PSA remained Europe’s second biggest manufacturer after the VW Group. 3. 5. Identify and describe (2) ways in which TME's competitive position has been weakened by the alliance....
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This note was uploaded on 11/22/2009 for the course BUSINESS 34213 taught by Professor Billwatson during the Spring '09 term at Oregon.
- Spring '09