WH-Case Description

WH-Case Description - Lessons in Disaster Supply Chain...

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Unformatted text preview: Lessons in Disaster Supply Chain Management from Waffle House Restaurants Özlem Ergun, Jessica L. Heier Stamm * , Pinar Keskinocak, Julie L. Swann H. Milton Stewart School of Industrial and Systems Engineering Georgia Institute of Technology Atlanta, GA *corresponding author: Jessica L. Heier Stamm; 765 Ferst Drive NW, Atlanta, GA 30332-0205; Phone: 785-564-2029; Fax: 404-894-2301; Email: [email protected] Abstract: Natural and man-made disasters present an increasing challenge to the management of supply chains for businesses, governments, and humanitarian response agencies. To date, the impact of supply chain management and operations research on humanitarian challenges is limited in comparison to that achieved in the business sector. Sharing best practices and exposing students to these scenarios enables continued improvement of processes that can impact lives and livelihoods in the event of a disaster. This case study highlights the experiences of Waffle House Restaurants, which has been nationally recognized for its response to hurricanes in the United States. It describes the company’s business structure and the responsibilities of each functional group during disaster response, highlighting the business tradeoffs that arise in this context. The case also illustrates issues in inventory management, resource allocation, supplier relationships, and logistics. The case requires students to apply their knowledge of supply chain management to a scenario that is different than many that they typically see in textbooks. Qualitative questions help students explore the similarities and differences between day-to-day operations and disaster response, as well as between business and humanitarian operations, so that experiences in each scenario can better inform the others. They also ask students to describe ways that Waffle House Restaurants’ best practices may be extended to other organizations. Quantitative questions ask students to develop decision support models for advance purchase of equipment under uncertain demand or for resource allocation. This case is appropriate for undergraduate, graduate, and continuing professional education courses with a supply chain management component. The content of this case fits well with discussions of supply chain planning under uncertainty, disruptions in supply chain operations, and alternative objective functions in supply chain optimization. The case questions are designed to accommodate different levels of technical emphasis and student maturity depending upon the setting in which the case is used, and the teaching notes provide examples of ways to make use of this flexibility based on the authors’ own experiences using the case. This case study aims to improve students’ supply chain decision making by providing an example of its use in a novel application and by giving students the opportunity to develop their skills using this realistic context. giving students the opportunity to develop their skills using this realistic context....
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This note was uploaded on 11/27/2009 for the course ISYE 4803 taught by Professor Staff during the Spring '08 term at Georgia Tech.

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WH-Case Description - Lessons in Disaster Supply Chain...

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