9BNewsletters - 1 Paper Orientation Landscape 11 17 2...

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1
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2 Paper Orientation Landscape 17” 11”
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3 Standard Repeating Layout Elements of a Newsletter Serial Elements Standing Elements
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4 Standard Repeating Layout Serial Elements Date Volume Number
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5 Standard Repeating Layout Standing Elements Column Grid Headers/footers Folio (page numbers) Banner Masthead
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6 Using a Template
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7 Parts of a Template This is some header text. This is some footer text. This is some header text. This is some footer text. Header/Footer Mirrored Margins
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8 Parts of a Template Columns Alley The space between columns 1.5 to 2 em spaces
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9 Parts of a Template Banner The Title of the Publication Serial Elements Volume and Number
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10 Parts of a Template Masthead The credit box that gives information about the publication
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11 Parts of a Template Table of Contents Mailer Headings for Recurring Features Editor’s Column Calendars
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12 Parts of a Newsletter Byline Name of the author of the article
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13 Parts of a Newsletter Continuation line Shows that the article is continued to or from another location
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14 Parts of a Newsletter Captions Cutlines Callouts
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15 When Copy Runs Short When Copy Runs Short
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16 Copyfitting when copy runs Short Kicker/teaser Pull quote Block Quote Sidebar
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17 Kicker A brief phrase or sentence lead-in to a story or chapter. It is usually set smaller than the headline or chapter title, but can be larger than the body type. (Can be above the banner in a newsletter.)
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This note was uploaded on 11/27/2009 for the course BSAT 321 taught by Professor Melaniemeche during the Spring '09 term at University of Louisiana at Lafayette.

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9BNewsletters - 1 Paper Orientation Landscape 11 17 2...

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