_6_Designing_Specific_Documents_f05

_6_Designing_Specific_Documents_f05 - DesigningSpecific...

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    Designing Specific  Designing Specific  Using Features Using Features
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    Business Papers Business Papers Letterhead Business Card Envelope Should always be coordinated. Same Color Same Paper Same Typeface Same Logo
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    Other Business Papers Other Business Papers Flyer Folder/Brochure Space ads Direct mail Letters Return Envelopes
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    Letterhead Letterhead Paper Color Weight Style Same paper for second sheets 8½ x 11”
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    } 2” Date on Line 15 Design at the bottom limits you 2½”
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    Envelopes Envelopes #10 #6 Folded paper sizes Mailing Window
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    OCR Scanner Postal Areas Return Address Envelope Envelope
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    Business Cards Business Cards 2 x 3½” Portrait or Landscape Consistent style with other  business papers All contact information Name, Title Address Phone, Fax E-mail  
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    Portrait may not have enough room for the name on one line p. 91
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    Flyers Flyers Headline is the most important Reader looks  First at picture Second at headline Third scans the subheads
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    Folder/Brochure Folder/Brochure Folded In Thirds   8½ x 11  or  8½ x 14 In Fourths  8½ x 14  or  11 x 17 Work with a “Dummy” copy Objective:  to get someone to open it!
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    Space Ads Space Ads Purchased space Magazine, Newspaper, Newsletter Limited Size, colors, shape Short clear headline Large, bold, decorative type, reverse Attract attention Reverses, background screen, borders
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    Space Ads
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    Lists Lists Should be parallel construction I am going To the movie To the mall
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This note was uploaded on 11/27/2009 for the course BSAT 321 taught by Professor Melaniemeche during the Spring '09 term at University of Louisiana at Lafayette.

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_6_Designing_Specific_Documents_f05 - DesigningSpecific...

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