McKenzie_Ch_08 - Chapter 8 Interventions What is an...

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Chapter 8 Interventions
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What is an intervention (treatment)? An activity or set of activities that help to achieve the outcomes stated in the A theory-based strategy or experience to which those in the priority population will be exposed or in which they will take part Occurs between two points in time
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O 1 X O 2 Where: – O 1 = pre-program measurement / observation X = intervention (treatment) – O 2 = post-program measurement / observation
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Characteristics of Good Interventions Want most effective (leads to desired outcomes) Want most efficient (uses resources in a responsible manner) Dose is important (single vs. multiple activity intervention) If possible, tailor the intervention to the priority population
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Let’s look at the different types of strategies than can comprise an intervention. .. Be aware… CDC classification system Not mutually exclusive
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Health Communication Strategies Usually a part of most interventions Types Intrapersonal (ex. health care) Interpersonal (ex. small classes) Organizational (ex. newsletters) Mass media (ex. PSAs)
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McKenzie_Ch_08 - Chapter 8 Interventions What is an...

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