BSBMKG523 Creative brief template - done.docx - Creative...

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Creative brief template: BSBMKG523 Design and develop an integrated marketing communication plan Author’s name: Andrea Romero
Copyright 2019 Australian College of Business Intelligence All rights reserved Version: 19.1 Date Modified: January 2020 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of Business Intelligence. Disclaimer: The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information from another source if it is of sufficient importance for them to do so. 1. Creative Brief Campaign name “Grounded” 1A. Campaign background, including objectives This campaign aims to show the world, especially the target, that we are a "grounded" company aware of environmental damage, that it is possible to dress and look good without leaving a footprint on the planet. It also aims to increase sales, increase traffic to the website, achieve close relationships with social media communities, catch new customers and strengthen the presence and image of the brand in the market.

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