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Creative brieftemplate:BSBMKG523 Design and develop anintegrated marketing communication planAuthor’s name: Andrea Romero
Copyright 2019Australian College of Business IntelligenceAll rights reservedVersion: 19.1Date Modified: January 2020No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of Business Intelligence.Disclaimer:The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information from another source if it is of sufficient importance for them to do so.1. Creative BriefCampaign name “Grounded”1A. Campaign background, including objectivesThis campaign aims to show the world, especially the target, that we are a "grounded"company aware of environmental damage, that it is possible to dress and look goodwithout leaving a footprint on the planet. It also aims to increase sales, increase traffic tothe website, achieve close relationships with social media communities, catch newcustomers and strengthen the presence and image of the brand in the market.