Behavioral Targeting Facebook

Behavioral Targeting Facebook - Facebook Gets Personal With...

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Facebook Gets Personal With Ad Targeting Plan By VAUHINI VARA August 23, 2007; Page B1 Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves. Eventually, it hopes to refine the system to allow it to predict what products and services users might be interested in even before they have specifically mentioned an area. As the industry watches the Palo Alto, Calif., start-up to see if it can translate its popularity into bigger profits , Facebook has made the new ad plan its top priority, say people familiar with the matter. The plan is at an early stage and could change, but the aim is to unveil a basic version of the service late this fall. A news-feed ad from Facebook's current program People familiar with the plan say Facebook wants to accomplish what Google Inc. did with AdWords , which lets anyone place ads next to search results by buying "keywords" online. It brought in the majority of the search engine's $10.6 billion in revenue last year. A Facebook spokeswoman acknowledged the company is working on an ad system, but declined to provide details. Teacher’s note: This is what many would call a Business or Revenue Model.
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Most users of Facebook treat it as a sort of online scrapbook for their lives -- posting everything from basic information about themselves to photos to calendars of events they plan to attend. They create a social network by linking their own Web pages with the pages of other users they consider online "friends." Facebook already uses some information from users' pages in a rudimentary system that allows advertisers to go online, and starting at $10, buy simple "flyers" that run as boxed ads on the left-hand border of Facebook pages. But for targeting, advertisers are limited to age, gender and location of the user. The new service
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Behavioral Targeting Facebook - Facebook Gets Personal With...

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