Unique Value Couric

Unique Value Couric - significance of the move, and said...

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By William Spain , June 15, 2006 Subscribe | Back Issues | Reply to Editor | MediaPost Home That's What I Call Perky Ad Age Katie Couric has brought in $15 million to CBS without even getting behind the anchor desk, Ad Age reports. " Katie probably paid for herself in the first week of our upfront," says CEO Les Moonves. "We brought in about $15 million more for the 'Early Evening News' in the first week." Coincidentally, that is the annual salary Couric is set to receive. Ad Age notes that when it was announced that Couric was shifting to CBS, media-agency executives played down the
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Unformatted text preview: significance of the move, and said they didn't expect an uptick in sales as a result. But a few weeks ago, CBS claimed it had been contacted by advertisers who aren't usually on the evening news--"an indication of more interest than folks had been letting on." - Read the whole story. .. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. (c) 2006 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001...
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