McDonald's Product Strategy

McDonald's Product Strategy - October 23, 2003 New Products...

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October 23, 2003 New Products Boost McDonald's Profit The fast-food chain posts an earnings gain of 12% as it sees success with salads and McGriddle breakfast sandwiches.   From Associated Press Resurgent U.S. sales thanks to two new hit products helped McDonald's Corp.'s profit rise 12% in the third quarter — the latest evidence that the fast-food giant is emerging from a lengthy slump. Teacher’s note: Adding products market targets (the lock) want can have dramatic results. The success of entree-sized salads and McGriddle breakfast sandwiches, along with extended hours at thousands of U.S. restaurants, helped McDonald's impress Wall Street on Wednesday with better results than expected. Teacher’s note: There’s that exceeding expectations effect. But the company said it needed to address continuing problems with spotty U.S. service and sluggish sales in Europe, its second-largest market, to keep its turnaround on track. Teacher’s note: Neglecting the peripheral product component — customer service. Chief Executive Jim Cantalupo, who has slowed McDonald's breakneck
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McDonald's Product Strategy - October 23, 2003 New Products...

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