Product Hierarchy Chart

Product Hierarchy Chart - Product Hierarchy Dell Computer...

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Unformatted text preview: Product Hierarchy Dell Computer Dell, Inc. Gov’t Eduation and Healthcare Medium & Large Business Small Business Line Gaming Home & Home Office Servers Storage and Networking Notebooks Line Desktops & Workstations Software & Peripherals Printers, TVs, Projectors, Handhelds Precision™ Inspiron™ Line Latitude™ XPS Gen 2 Elite 9300 Performance 700m Advanced Thin & Light 6000 Advanced Family 600m Advanced Thin & Light 6000 Dedicated Graphics 2200 1200 Entry-Level Entry-Level Repair Maintenance Contract Support Basic Computer Training Options Supplies Accessories Product as a “P” of Marketing Other 6 Building Blocks Complete Core Product Component Peripheral Component Customer Service Warranty Name, Logo, & Slogan Device Instructions or Manual Software Packaging Figure 6-3 ...
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