Promotion Strategy - promote a green environment The vehicle is an all green sports car that saves fuel This car may appeal to people who want cars

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BMW advertises on television, in magazines, on billboards, and even through sponsorship of events. BMW is one of the biggest sponsors of the PGA championship. This brings them positive attention in an upper class setting. The company also offers sales promotions such as three months free of satellite radio and 0.9% financing on certified pre-owned vehicles. The creation of the “green machine” was designed to
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Unformatted text preview: promote a green environment. The vehicle is an all green sports car that saves fuel. This car may appeal to people who want cars which interested in being are environmentally friendly. http://www.bmwusa.com/standard/content/cpo/specialoffers.aspx http://www.youtube.com/watch?v=BpzMtlhTJKo http://www.golftoday.co.uk/news/yeartodate/news05/bmw.html...
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This note was uploaded on 11/29/2009 for the course ACC ACC300 taught by Professor Jones during the Spring '09 term at Central Pennsylvania.

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