1 - Welcome to Managerial Click to edit Master subtitle...

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Click to edit Master subtitle style 11/30/09 Chapter 2 - External Welcome to Managerial Marketing BUS ML 751
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11/30/09 Chapter 2 - External “Business has only two basic functions - marketing and innovation.” - Peter Drucker
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11/30/09 Chapter 2 - External Strategic Analysis Innovation Multiple Business—Strategies and Issues Creating SCAs Developing Growth Platforms Strategic Marketing Management
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11/30/09 Chapter 2 - External What is a Business Strategy? The Product-Market Investment Strategy – where to compete The Customer Value Proposition Assets and Competencies Functional Strategies and Programs
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11/30/09 Chapter 2 - External A Business Strategy Where to Compete The product-market investment decision How to Compete Value Function area proposition competencies strategies and programs Figure 1.1 A Business Strategy
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11/30/09 Chapter 2 - External Vertical Integration Product-Market Growth Directions Market Penetration Product Expansion Diversification
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