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Unformatted text preview: 2-20-2008NEW PAC-10 rule•It is recommened/ that you interview one minority candidate and one female candidate.UCLA vs USC•Black jerseys and shoes were made just for the game.•A way to market new products and materialsItems to bring up•Salaray arbitration will be on the midterm.•PLAYERS are 0-4 in the arbitration process this term.•Most of them settle because its hard to argue why you deserve more money•Why is it difficult for a player to go through…because the players havet o hear about their shortcomings, and its not easy to hear this, lose the case, and then you have to go play the next week without a little bit of bitterness.•Kelvin Sampson Story- 5 major violation…excessive phone calls by him or his coaches about recruiting…most likely he will be fired….same thing happened to Rick Nuheisal when he was fired, but he won 4 and a half million dollars•Kobe Bryant being forced to play in the ALL-STAR Game•A brand is a promise that delivers a pledge of satisfaction/quality•A brand is the most real estate in the world, a corner in the viewers mind•A brand is a collection of perceptions in the mind of the consumer.Branding in Sports•March Madness•Instant Classic by ESPN•The Trojan Family•Dodger Blue•ESPN the world-wide leader in sports•Red Sox Nation•The Nike Swoosh•Dallas Cowboys…Americas Team…who decides that.•Fall Classic= World Series•The Big Game= Cal vs Stanford•The play, the cal Stanford game.•The Drive…John Elway vs the Clevland browns.•63 percent of revenue is shared.•Opening Day in baseballNFL•NFL is the shit•73 million a year that each team receives for national TV contracts.•Madden NFL game.•NFL Network•Movies•Thursday night game…holiday that day•NFL owership group is restricted to 25 people•Principal owner has to own 30 percent at least.BE Aware of these readings•Variable pricing article-temas vary price of tickets depended on what they use to decide different categories…depending on opponent/time/ day of the week/time of the year•USC close to making deal with coliseum•Calvin Sampson•Andy Pettite apologizing to Yankees and to fans•The other handout from tonight, LA is the bait in leverage trying to get a better...
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- Spring '08
- NFL team, NFL • NFL, Madden NFL game