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Unformatted text preview: 2-20-2008NEW PAC-10 ruleIt is recommened/ that you interview one minority candidate and one female candidate.UCLA vs USCBlack jerseys and shoes were made just for the game.A way to market new products and materialsItems to bring upSalaray arbitration will be on the midterm.PLAYERS are 0-4 in the arbitration process this term.Most of them settle because its hard to argue why you deserve more moneyWhy is it difficult for a player to go throughbecause the players havet o hear about their shortcomings, and its not easy to hear this, lose the case, and then you have to go play the next week without a little bit of bitterness.Kelvin Sampson Story- 5 major violationexcessive phone calls by him or his coaches about recruitingmost likely he will be fired.same thing happened to Rick Nuheisal when he was fired, but he won 4 and a half million dollarsKobe Bryant being forced to play in the ALL-STAR GameA brand is a promise that delivers a pledge of satisfaction/qualityA brand is the most real estate in the world, a corner in the viewers mindA brand is a collection of perceptions in the mind of the consumer.Branding in SportsMarch MadnessInstant Classic by ESPNThe Trojan FamilyDodger BlueESPN the world-wide leader in sportsRed Sox NationThe Nike SwooshDallas CowboysAmericas Teamwho decides that.Fall Classic= World SeriesThe Big Game= Cal vs StanfordThe play, the cal Stanford game.The DriveJohn Elway vs the Clevland browns.63 percent of revenue is shared.Opening Day in baseballNFLNFL is the shit73 million a year that each team receives for national TV contracts.Madden NFL game.NFL NetworkMoviesThursday night gameholiday that dayNFL owership group is restricted to 25 peoplePrincipal owner has to own 30 percent at least.BE Aware of these readingsVariable pricing article-temas vary price of tickets depended on what they use to decide different categoriesdepending on opponent/time/ day of the week/time of the yearUSC close to making deal with coliseumCalvin SampsonAndy Pettite apologizing to Yankees and to fansThe other handout from tonight, LA is the bait in leverage trying to get a better...
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This note was uploaded on 12/01/2009 for the course JOUR 380 taught by Professor Fellenzer during the Spring '08 term at USC.
- Spring '08