Ch8PPT - Myers PSYCHOLOGY (7th Ed) Chapter 8 Learning James...

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Myers’ PSYCHOLOGY (7th Ed) Chapter 8 Learning James A. McCubbin, PhD Clemson University Worth Publishers
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Learning Learning relatively permanent change in an organism’s behavior due to experience
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Association We learn by association Our minds naturally connect events that occur in sequence Aristotle 2000 years ago John Locke and David Hume 200 years ago Associative Learning learning that two events occur together two stimuli a response and its consequences
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Association Learning to associate two events Event 1 Event 2 Sea snail associates splash with a tail shock Seal learns to expect a snack for its showy antics
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Classical or Pavlovian Conditioning We learn to associate two stimuli
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Operant Conditioning We learn to associate a response and its consequence
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Classical Conditioning Ivan Pavlov 1849-1936 Russian physician/ neurophysiologist Nobel Prize in 1904 studied digestive secretions
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Pavlov’s Classic Experiment Before Conditioning During Conditioning After Conditioning UCS (food in mouth) Neutral stimulus (tone) No salivation UCR (salivation) Neutral stimulus (tone) UCS (food in mouth) UCR (salivation) CS (tone) CR (salivation)
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Classical Conditioning Pavlov’s device for recording salivation
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Classical Conditioning Classical Conditioning organism comes to associate two stimuli a neutral stimulus that signals an unconditioned stimulus begins to produce a response that anticipates and prepares for the unconditioned stimulus
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Behaviorism John B. Watson viewed psychology as objective science generally agreed-upon consensus today recommended study of behavior without reference to unobservable mental processes not universally accepted by all schools of thought today
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Conditioning Unconditioned Stimulus (UCS) stimulus that unconditionally--automatically and naturally--triggers a response
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Ch8PPT - Myers PSYCHOLOGY (7th Ed) Chapter 8 Learning James...

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