Managing for Creativity and Innovation

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Unformatted text preview: Click to edit Master subtitle style Managing For Creativity & Innovation GEB 3031: Cornerstone Professor Cameron M. Ford Creativity is a goal-oriented process Creativity weds novelty with usefulness Innovation may result from creative solutions A novel product, service or process Something that can be productized or otherwise diffused to other settings Innovations vary in impact (i.e., sustaining vs. disruptive; incremental vs. radical) What is Creativity and You have to have genius to be creative Creativity is for the young and naive Creativity requires flamboyant risk taking Creativity is primarily a solitary act You cant manage creativity Key Misconceptions About Creativity Managing divergent and convergent thinking Combining ideas to create novel proposals (divergent) Assessing feasibility, plan for action (convergent) The Twin Challenges of Managing Creativity and Innovation...
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