Persuading Others - PersuadingOthers GEB3031:Cornerstone

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Click to edit Master subtitle style Persuading Others  GEB 3031: Cornerstone Professor Cameron M. Ford
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Persuasion is a process intended to change or  reinforce others’ attitudes, opinions, or  behaviors There are four elements to persuasion  Enhancing credibility  Building common ground Offering supporting information The Foundation of Persuasion 
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Enhancing trust: Be sincere Show interest in advancing others’ interests and ideas Be candid (balanced presentations  comparing pros and cons work best) Build a track record of being trustworthy Building Credibility: Trust
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Signaling expertise: Be an expert – research and experience Show you belong – credentials, dress,  lingo, contacts Build legitimacy – hire  experts, cite authorities,  note endorsements, show  Building Credibility: Expertise
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Identify decision makers, stakeholders, and 
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This note was uploaded on 12/03/2009 for the course GEB 3031 taught by Professor Dr.ford during the Spring '09 term at University of Central Florida.

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Persuading Others - PersuadingOthers GEB3031:Cornerstone

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