reading exam 3 - The Purpose of Presentations Presentations...

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The Purpose of Presentations Presentations are a powerful way to communicate your message to a group. They are an opportunity to gather your audience together to engage in a two-way dialogue. Managers use presentations to: Persuade the audience to take a particular course of action Convey something you want the audience to know Tailor information to meet the needs of a particular audience Provide a forum for discussion of controversial or challenging ideas Find out how people are reacting to a situation or an idea Gain commitment and alignment Engage people in generating solutions to problems Different types of presentations There are many different types of presentations that meet specific needs. These are some examples: Sales: Outlines the benefits, features, and reasons to buy a product or service Persuasion: Provides the reasons or support to pursue a particular idea or path Status report: Details the progress of a project, a task force, or product sales Product demonstration: Shows how something works Business plan or strategy: Sketches out what an organization plans to do next, or articulates the company’s goals Sharing detailed information is not a good use of a presentation. Audiences will not remember detail. You can use a presentation to inform an audience about a major change or initiative, but use written forms of communication for the detail. Thus, your purpose drives the type of presentation you choose. You will also need to tailor your presentation to the: Size of the audience (large, medium, small) Formality of the situation Regularity of the meeting (one-time, occasional, frequent) Time of the day and other particulars of the occasion The Core Concepts that follow provide a straightforward framework for preparing a presentation and address key issues involved with delivering a presentation. They also consider the unique requirements of group presentations, and the importance of performance evaluation once your presentation is completed. Setting Up Your Presentation Define your objective The objective of your presentation is the outcome that you want—persuasion, discussion, buy-in, feedback, or a sale. It drives the development of your presentation. Begin by asking yourself these questions: "What is the purpose of this presentation?" and "What do I want my audience to do as a result?" More specifically: Do I want to inform, persuade, or sell? Do I want the audience to understand, learn, or take action? Note the difference between presenting a budget so your audience understands it and presenting a budget so your audience votes on it. Do I want commitment from the audience? Include examples and details that help you achieve your objective. Omit anything extraneous, distracting, or interfering.
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This note was uploaded on 12/03/2009 for the course GEB 3031 taught by Professor Dr.ford during the Spring '09 term at University of Central Florida.

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reading exam 3 - The Purpose of Presentations Presentations...

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