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mis- indiv presentation - Back round Family owned business...

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Back round - Family owned business - Joe & Rachelle Friedman opened their first music store on Park Row in New York City in 1971, where they sold vinyl LPs of the current chart-toppers with their wedding money - J&R now covers a massive city block across from City Hall Park in the heart of Downtown Manhattan - J&R's business has expanded not only sells an incredible array of CDs and a vast selection of top computer goods, but also digital cameras, cell phones, TVs, stereos, MP3 players, DVDs, kitchen appliances and much more. - We have developed a loyal base of customers around the world through our catalogues and through JR.com (launched in 1998) Problem - Brick and Mortar with one Location in lower Manhattan- large 250,000 square feet also some catalog orders - Highly competitive pricing and an enormous inventory - Great place to showcase new products- in NYC downtown - They quickly picked up on technology trends o Created a separate apple room at their store when other places were just focusing on PC’s o
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