misppt - J&R Electronics By Michael Lepri J&R...

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By Michael Lepri
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Family owned business Joe & Rachelle Friedman opened their first music store in New York City in 1971 J&R now covers a massive city block across from City Hall Park in Downtown Manhattan CDs, computer goods, digital cameras, cell phones, TVs, stereos, MP3 players, DVDs, kitchen appliances and more They have a loyal base of customers around the world
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Problem Brick and Mortar with one Location in lower Manhattan Two ideas on how to expand Expand brick and mortar by building more stores Turn to the internet and electronic commerce
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IT Solution 1998 Developed website- Jr.com Originally used a company named InterWorld to conduct their online merchandising- they collapsed during the dotcom bubble They decided to customize the website using their own staff They created a solution but it failed in a few aspects Could not provide supporting information Inventory statistics Shipping information
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This note was uploaded on 12/03/2009 for the course HIST 101 taught by Professor Bullard during the Spring '08 term at Fairleigh Dickinson.

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misppt - J&R Electronics By Michael Lepri J&R...

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