Content Analysis project instructions

Content Analysis project instructions - Content Analysis:...

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Content Analysis: Gender Portrayals in Television Situation Comedies This exercise employs content analysis to analyze gender portrayals in situation comedies. Content analysis is frequently used by sociologists and communications researchers to study behavior in real-life settings, in laboratory settings and in the media. It involves using pre-established categories to closely analyze behavior in a particular context and to code (categorize) and count the features of interest. This allows us to draw conclusions about content with some confidence that we are not simply reporting what we expected to see. In our exercise we will use Sandra Bem’s Gender Stereotypes Inventory to examine situation comedies from two different time periods in order to determine whether gender portrayals have changed over time. Step 1: Choose two situation comedies from different time periods. The two shows should be at least 10 years apart in time. For example, if one show is contemporary, such as 30 Rock, your other show would have to be made earlier than 1999, such as The Mary Tyler Moore Show. Try to keep the theme of the two programs
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This note was uploaded on 12/03/2009 for the course SOC 40187 taught by Professor Robert during the Spring '09 term at UC Davis.

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Content Analysis project instructions - Content Analysis:...

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