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BUAD_HW1 - BUAD 307 Written Assignment#1 to be done in...

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BUAD 307 Written Assignment #1 to be done in Groups Instructions and Cover Sheet Group Number • Name Group Section Group Members Number Name in Alphabetic Order by Last Name 1. Analyze the  Samsonite Ultravalet  Ad according to the UMS and 7 Building Blocks (you can  reference the IBM example as a model) (10 points). Please put your answers  in Blue  on the  answer sheet provided. 2. Note: In column two, for the UMS functions, say Yes or No (where I have Y/N as an  indicator) to signify whether the UMS requirements are satisfied. For the Building Blocks,  signify Good or Bad (where I have G/B as an indicator) to signify if it is a Good or Bad use of  that Building Block. In this first assignment, I have listed the building blocks for you. In  subsequent assignments, you will be asked to identify those.
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