HW3B•AnswersiPhone - BUAD 307 Written...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
BUAD 307 Written Assignment #1 to be done in Groups Instructions and Cover Sheet Group Number • Name Kalb Group Section Group Members Number Name in Alphabetic Order by Last Name 1. Analyze the iPhone Touch ad per the UMS and 7BBs. 2. Fill in each item 1 through 50. Each numbered item is worth 1/5 of a point. 3 Please staple and collate before you hand it in. 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
BUAD 307 Written Assignment #1 to be done in Groups Answer Sheet iPhone Touching is Believing AD Solution Table  Please leave the numbers for reference and your answers  in blue. Building Block or UMS Function Yes/No Good/Bad Reasons based on Marketing Concepts — not personal opinions Headline Main Points? (Y/N) 1 No 2 The main points are not clear. It uses a play on words on a phrase many  know — seeing is believing. Those that read and remember the headline  and view the photo will know it has something to do with a touch screen. Hook? (Y/N) 3 Maybe 4 The lack of information might prompt the reader to search for me. 5 Positioning
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/04/2009 for the course BUAD 14812 at USC.

Page1 / 3

HW3B•AnswersiPhone - BUAD 307 Written...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online