Ch01 Lecture SLIDES

Ch01 Lecture SLIDES - KnowledgeObjectives Define strategic...

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1–1 Knowledge Objectives Define strategic competitiveness, competitive advantage, and above-average returns. Describe the 21st-century competitive landscape and explain how globalization and technological changes shape it. Describe strategic intent and strategic mission and discuss their value. Define stakeholders and describe their ability to influence organizations. Explain the strategic management process.
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1–2 Definitions Strategic Competitiveness When a firm successfully formulates and implements a value-creating strategy Sustainable Competitive Advantage When competitors are unable to duplicate a company’s value-creating strategy Above-average Returns Returns in excess of what an investor expects to earn from other investments with a similar amount of risk
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1–3 What is strategy? Strategy is an integrated and coordinated set of commitments, decisions, and actions designed to exploit core competences and gain a competitive advantage. This is required for a firm to achieve strategic competitiveness and earn above- average returns. Before we look at the strategic management process…
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1–4 Global  Global  economy economy Rapid  Rapid  technological  technological  change change Competitive Landscape Strategic maneuvering among global and innovative combatants
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This note was uploaded on 12/04/2009 for the course MGMT 451 taught by Professor Staff during the Spring '08 term at Purdue.

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Ch01 Lecture SLIDES - KnowledgeObjectives Define strategic...

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