Ch05 Lecture SLIDES 2009

Ch05 Lecture SLIDES 2009 - KnowledgeObjectives Describe...

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5–1 Knowledge Objectives Describe market commonality and resource similarity as the building blocks of a competitor analysis. Discuss factors affecting the timing of a competitive competitive action. Discuss factors affecting the likelihood a competitor will respond to actions taken against it.
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Competitor analysis Competitor intelligence – ethical gathering of information & data that provides insight into: A competitor’s direction ( future objectives ) current strategy ) …beliefs about the industry ( its assumptions ) CAPABILITIES 5–2
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5–3 Who are direct competitors? Market commonality is concerned with: number of markets in which a firm and a competitor are jointly involved degree of importance of individual markets to each competitor/ firm High market commonality leads to multimarket competition A firm with greater multimarket contact is less likely to initiate an attack – but, more likely to respond aggressively when attacked
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This note was uploaded on 12/04/2009 for the course MGMT 451 taught by Professor Staff during the Spring '08 term at Purdue.

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Ch05 Lecture SLIDES 2009 - KnowledgeObjectives Describe...

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