BSBMGT605 Task 2.docx - ASSESSMENT TASK 2 INFLUENCE GROUPS AND INDIVIDUALS Scenario You are the Operations General Manager at Brendan Frost Realty(BFR

BSBMGT605 Task 2.docx - ASSESSMENT TASK 2 INFLUENCE GROUPS...

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ASSESSMENT TASK 2: INFLUENCE GROUPS AND INDIVIDUALS ScenarioYou are the Operations General Manager at Brendan Frost Realty (BFR). The CEO, Max Lionel, has asked you to initiate and implement a change strategy to improve organisational culture and ensure ethical and legal compliance of agents. Key outcomes of the strategy will be:development of an ethics charter for the business based on WHS responsibilities and Real Estate Institute of Victoria (REIV) Code of Conductrevisions made to existing policies and procedures to incorporate use of charter by agentstraining for managers and agents on use of charter, WHS responsibilities and legal/ethical responsibilities.Previous needs analysis for this strategy has uncovered characteristics and requirements of various groups and stakeholders:
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Agents (40) Clients Tenants/wider community under stress; time-poor highly trained and competent in selling and managing real estate unaware of legal, ethical requirements; just want to please clients even if aware, have no idea how to apply to daily client practice unclear on overall strategic aims of BFR culturally diverse. cynical: e.g. ‘Why do I have to pay attention to BFR’s internal business? I just want them to manage my property’ time-poor not sure of BFR obligations and commitment to best-of- breed client service and ethical practice, REIV Code of Conduct feel that it’s the agent’s obligation to fill rental/lease properties according to client wishes: e.g. ‘I choose who lives in/leases my property’ culturally diverse. sometimes feel discriminated against on basis of: lifestyle family status cultural background income, etc. residential agents have been rude or insensitive on occasion: e.g. ‘You wouldn’t treat your rich clients or investment partners this way’ do not feel they are adequately consulted residential/commercial agents/clients have let
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