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ASSESSMENT TASK 2: INFLUENCE GROUPS AND INDIVIDUALS ScenarioYou are the Operations General Manager at Brendan Frost Realty (BFR). The CEO, Max Lionel, has asked you to initiate and implement a change strategy to improve organisational culture and ensure ethical and legal compliance of agents. Key outcomes of the strategy will be:●development of an ethics charter for the business based on WHS responsibilities and Real Estate Institute of Victoria (REIV) Code of Conduct●revisions made to existing policies and procedures to incorporate use of charter by agentstraining for managers and agents on use of charter, WHS responsibilities and legal/ethical responsibilities.Previous needs analysis for this strategy has uncovered characteristics and requirements of various groups and stakeholders:
Agents (40)ClientsTenants/wider community●under stress; time-poor●highly trained and competent in selling and managing real estate●unaware of legal, ethical requirements; just want to please clients●even if aware, have no idea how to apply to daily client practice●unclear on overall strategic aims of BFR●culturally diverse.●cynical: e.g. ‘Why do I have to pay attention to BFR’s internal business? I just want them to manage my property’●time-poor●not sure of BFR obligations and commitment to best-of-breed client service andethical practice, REIV Code of Conduct●feel that it’s the agent’sobligation to fill rental/lease properties according to client wishes: e.g. ‘I choose who lives in/leases my property’●culturally diverse.●sometimes feel discriminated against on basis of: ○lifestyle○family status○cultural background○income, etc.●residential agents have been rude or insensitive on occasion: e.g. ‘You wouldn’t treat your rich clients or investment partners this way’●do not feel they are adequately consulted●residential/commercial agents/clients have let