ANT 3150 OCT. 9 - Pop Culture Sugar Sweetened Drinks...

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Pop Culture, slide 1 Pop Culture: Sugar, Sweetened Drinks, Industrial Food, Globalization
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Pop Culture, slide 2 Purpose of this lecture As a global economy, capitalism began with mining and plantation agriculture in the New World. Over the course of 500 years sugar has gone from being a luxury good to a dietary staple to a major threat to public health. By examining the history of sugar and sweetened drinks, and changing patterns of industry, domesticity, and consumption, we can trace the changing nature of capitalism, technology, class and race relationships, and government policy. Along the way, we will disclose the secret formula for Coca-Cola , and supply a sure-fire diet for losing weight.
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Pop Culture, slide 3 Overview The earliest capitalist economies:  mining,  plantations Sugar as an archetypal commodity Technology and industrial slavery Industry and domesticity Food, cooking, and the beginnings of  culture
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Pop Culture, slide 4 Outline of the Argument Capitalism is a dynamic, expansive system  that colonizes both new territories and  new segments of human life.  By  examining how a basic need, food, was an  engine of capitalist expansion, in the New  World and in our lives today, we can  better understand how business has  shaped our culture.
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Pop Culture, slide 5 Bibliographic Credits Sidney Mintz,  Sweetness and Power Michael Pollan, “Out of the Kitchen, Onto  the Couch” Richard Wrangham,  Catching Fire Mark Pendergrast,  For God, Country, and  Coca-Cola  
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Pop Culture, slide 6 The origins of Sugar India, Indonesia Spread to Arabia Introduction to Europe Introduction to the New World
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Pop Culture, slide 7 Trade, Sugar, and Slavery The first commodities:  sugar, tobacco,  chocolate, rum, slaves Triangular trade A rising mercantile class Mercantile policy:  Before free trade
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Pop Culture, slide 8 Transatlantic Trade profits sugar rum slaves
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