ANT 3150 OCT 12 lecture 2

ANT 3150 OCT 12 lecture 2 - Corporate Cultures February 5,...

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Corporate Cultures, slide 1 February 5, 2008 Corporate Cultures
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Corporate Cultures, slide 2 February 5, 2008 Most students in this class, at some times in their  lives, will pursue corporate careers.  Even if you  don’t have a corporate career, at some point in  your life you will probably work for a corporation  or large organization.Your success   in that  organization is primarily a matter of how well you   understand and adapt to the organizational  culture. Purpose of this lecture survival survival
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Corporate Cultures, slide 3 February 5, 2008 Definition of corporate culture A set of symbols, myths, rituals, and heroes  that gives an organization a distinctive  identity and fosters the morale and cohesion  of its members.
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Corporate Cultures, slide 4 February 5, 2008 Examples of corporate culture #1: Sears Roebuck The founding of Sears Roebuck Business strategy:  the big catalog Motivation and core values Sales meetings as rituals Near death and re-birth Conclusion:  a work-hard, play-hard  culture
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Corporate Cultures, slide 5 February 5, 2008 Examples of corporate culture #2: General Motors The history of GM Alfred Sloan’s strategy:  make 
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ANT 3150 OCT 12 lecture 2 - Corporate Cultures February 5,...

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