AGB202-Article1

AGB202-Article1 - the customer is purposely playing dumb,...

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Patricia Berg 9/30/09 AGB 202: Team 1: Chp 4 For my presentation, I am playing a clip of a telemarketer call. The telemarketer has many barriers of communication, even though the customer is purposely playing dumb. However, this poses even more barriers of communication for the salesman. He starts out with “information overload”, and then immediately asks for the customer’s personal information which can be overwhelming and invasive to the customer. The second barrier of communication is that since
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Unformatted text preview: the customer is purposely playing dumb, this brings up a difference of perception. If the buyer and seller do not share a common understanding of information contained in the presentation, communication breaks down. In the end, the telemarketer recognized the communication barriers and tried to satisfy the customers needs with more information....
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