Groups5 - Social and Cultural Groups Cultural Perspectives...

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Social and Cultural Groups Cultural Perspectives Social Norms Individualism vs. Collectivism Prejudice Cognitive Roots Motivational Roots
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The Big Questions • How similar are people? • How different are people? • How much do cultural/social factors influence thought and behavior?
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Social Norms • Societies have implicit behavioral rules • These rules may be subtle or obvious – E.g., greetings, personal space, gender roles • These rules may have very little psychological importance – E.g., removing shoes before entering a home • These rules may have a great deal of psychological importance – E.g., whether or not women receive formal education
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Imagine this… • You’re on your way to take part in a study when some jerk bumps into you in the hallway and says, “Asshole.” • What do you do? What do you do?
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• Actual study at UM • Compared Southerners vs. Northerners • Theory: Southerners live in an environment where defending honor with violence is highly regarded.
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• Southerners had increased – testosterone levels – cortisol (stress hormone) – aggression (chased the person)
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So… • Social norms affect the way we interact with the world • These norms can have major societal consequences – Within a society – Between societies
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Individualism and Collectivism • Individualism – A cultural orientation in which personal goals
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This note was uploaded on 12/06/2009 for the course BIO 225 taught by Professor Pavgi during the Spring '08 term at University of Michigan.

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Groups5 - Social and Cultural Groups Cultural Perspectives...

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