Bryant Case

Bryant Case - 10/31/08 Bryant Pharmaceuticals Student Name...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
10/31/08 – Bryant Pharmaceuticals Student Name Colin Desmond Recitation number #105 RL Name Kyle Mason 1. Briefly summarize the case and related article(2-3 sentences). This first article is about Bryant Pharmaceuticals, and there marketing of an arthritis medicine named Seflex. Laura, VP of marketing, needed to find a way to spark a dramatic increase in sales, and it seemed as if turning to actress Jeanne Alyson as a spokesperson (highly popular in their target market) could do so. However, facing budget concerns, they weren't sure if putting all their money into a message that was out of their control was the right idea. The second article is about an "unsales team", who try and convince doctors to stop using expensive brand name drugs. Many times doctors are influenced by advertising, not by scientific facts, and they want to change this. 2. Which of the four Ps of marketing are discussed in the case and article? The first article is all about placement and promotion: they are getting a spokesperson who is idolized
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Bryant Case - 10/31/08 Bryant Pharmaceuticals Student Name...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online