Research - 08:09:00 08:09:00 Primaryquestion:whereandhow Alliancewithwalmart o 2ndaryquestion (1824) F

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28/09/2009 08:09:00
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28/09/2009 08:09:00 Primary question: where and how? Alliance with walmart o people thought doctors had to fill contact prescriptions 2ndary question to what extent does the yaya (18-24) market influence decisions? Will have to screen for people who wear contacts ---- Focus Groups 3-15 people medium sample (n=15-45) Preparing for Focus Group Problem statement o Define informational needs o “what do I want to learn?” Create Discussion Guide Determine group characteristics o Sampling Attributes of a good moderator Interested in others’ opinions Active listener
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Curious Able to control one’s own biases Conducting the Focus Group Prefatory remarks o Intro of moderator  o Explanation of moderator’s role o Topic and guidelines of discussion o Observation o Rules for reporting/informed consent Introductions/personal info of participants o Name o Basic demographic information o Something relevant to discussion o Reasons: Establish group rapport, focus participants on topic, give each a 
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This note was uploaded on 12/07/2009 for the course JOUR 4952 taught by Professor Wise during the Spring '08 term at Missouri (Mizzou).

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Research - 08:09:00 08:09:00 Primaryquestion:whereandhow Alliancewithwalmart o 2ndaryquestion (1824) F

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