junbffinal - Andrew Chase Junior Business Forum December 2,...

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Andrew Chase Junior Business Forum December 2, 2008 Final Exam 1. I feel that the Fairview Flowers company did an excellent job evaluating and defining their target market. The location was defined well even though it covered a large region. The size is large but was explained well with numbers and was specific with the county locations. The fact that the locations were ranked as some of the richest counties in the country is useful as well. I think that additional analysis that would be valuable would to include the percentage of the people in the target market that purchase flowers or how much their disposable income is. 2. I feel that the company has performed an adequate amount of research on the industry. The trends of past and future orchid purchases are a very useful tool in predicting the company’s success. The sources used were also adequate for this business plan especially the USDA Floriculture Crops Survey. The economic
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This note was uploaded on 12/07/2009 for the course ACCT 5521 taught by Professor Englese during the Spring '08 term at Fairleigh Dickinson.

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