Netflix PPT - CURRENT SITUATION Performance Sales up 46%...

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CURRENT SITUATION Performance Sales up 46% ($682,213,000 in 2005 and $996,660,000 in 2006) Return on Stockholders’ Equity down from 18.58% in 2005 to 11.85% in 2006 As of December 2006 current ratio was 2.20 compared to the less favorable industry average of .59 Net Income up 17% ($42,027,000 in 2005 and $ 49,082,000 in 2006) Return on Equity was 15.33% compared to the Industry Median of 11.84%
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Mission Statement Netflix: Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery. Objectives To increase market share. To improve quality and personalization of website. To increase sales and profits. To gain market share over brick and mortar companies. To improve relationships with film and television studios.
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Objectives Focus on continuous improvements and metrics to add value to the business and the customer’s experience. To maintain a low-cost structure.
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This note was uploaded on 12/07/2009 for the course ACCT 5521 taught by Professor Englese during the Spring '08 term at Fairleigh Dickinson.

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Netflix PPT - CURRENT SITUATION Performance Sales up 46%...

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