Netflix Strategic Audit

Netflix Strategic Audit - I CURRENT SITUATION A Performance...

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Unformatted text preview: I. CURRENT SITUATION A. Performance • Sales up 46% ($682,213,000 in 2005 and $996,660,000 in 2006) • Return on Stockholders’ Equity down from 18.58% in 2005 to 11.85% in 2006 • As of December 2006 current ratio was 2.20 compared to the less favorable industry average of .59 • Net Income up 17% ($42,027,000 in 2005 and $ 49,082,000 in 2006) • Return on Equity was 15.33% compared to the Industry Median of 11.84% B. Posture 1. Mission Netflix: Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery. 2. Objectives • To increase market share. • To improve quality and personalization of website. • To increase sales and profits. • To gain market share over brick and mortar companies. • To improve relationships with film and television studios. • To increase efficiencies in the near future. 3. Strategies • Focus on continuous improvements and metrics to add value to the business and the customer’s experience.business and the customer’s experience....
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This note was uploaded on 12/07/2009 for the course ACCT 5521 taught by Professor Englese during the Spring '08 term at Fairleigh Dickinson.

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Netflix Strategic Audit - I CURRENT SITUATION A Performance...

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