Psychological Perspective - PsychologicalPerspective...

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Psychological Perspective 29/09/2009 08:26:00 Doing Things Together vs. Interpersonal Dynamics Working together: Computer-supported cooperative work[CSCW] Interpersonal Dynamics: Computer-mediated communication [CMC] Working Together Groupware – Grudin defines this as anything that allows us to work  together…Norman was more about interacting with objects o This is usually working together  virtually o i.e. a communication system Group vs. Organization o Group is an entity that works on a project, usually up to a dozen  people, focused on the task at hand, utilizes groupware o Organization is a  large group of people with a hierarchical structure,  roles within the organization, utilizes system Eight Challenges for Developers in Groupware/Social Dynamics 1) Disparity in work and benefit o Groupware applications often require additional work from individuals  who do not perceive a direct benefit from use of the application o i.e. text vs voicemail, texts are easier for the receiver, voicemails are  easier for the sender 2) Critical mass/prisoner’s dilemma problems o Groupware may not enlist the critical mass of users required to be  useful or can fail because it is never to any one individual’s advantage  to use it o Need to make the groupware something that  everyone  thinks is a  valuable tool o Critical mass :  if people aren’t using it, it will die. o Prisoner’s dilemma :  if everyone cooperates, you will find the best  group outcome, but not necessarily the best individual outcome  3) Disruption of social processes
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o Groupware can lead to activity that that violates social taboos and  threatens existing political structures o Otherwise de-motivate users crucial to its success (people have to  learn how to use it) o Challenge of social processes : adaptation, learning how to use a new 
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This note was uploaded on 12/07/2009 for the course COMM 2450 at Cornell University (Engineering School).

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Psychological Perspective - PsychologicalPerspective...

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